Digital transformation has changed purchasing behavior in the Retail sector in which offline and online converge are evolving towards the “omnichannel” strategy.

Customers’ experiences must be consistent regardless of whether the channel is physical or digital i.e.brand, stores, concept stores, marketplaces, or e-commerce.

It must also prove to be fluid, whatever the purchasing process is. A customer needs to have the options to try a product in-store and then buy it on the internet (store-to-web) or select a product on the e-commerce website, and collect it in-store (web-to-store or click and collect), or even order a product online at the sales point (web-in-store). Web-based tools now make this kind of offerings seamless to deploy with automation built to manage them.

This new customer behavior makes it necessary to setup digital tools that integrate online and offline operations, manage logistics, and manage data into a single value chain.

Brams is committed to responding to these challenges by assisting clients with: